THE VOICE BEHIND THE FILMKaCey Musgraves
Watch how Kacey Musgraves reimagines Coldplay’s “Fix You” to accompany our new short film, “A Future Begins.”
Inspired by real farms & farmers
Every character from our film down to the solar panels were inspired by our real partners who make it possible to Cultivate a Better World.
The inspiration behind the main character
Our main character was inspired by a young, third generation farmer who stepped up to take over their family farm to keep it in the family.
TayloR Farms Crop Rotation
Our 25 year partner, Taylor Farms, inspired modern farming techniques showcased in the film, such as crop rotation.
River Point Farms Water Innovation
River Point Farms, our long time onion supplier, inspired the water management scenes shown throughout the film.
Limoneira Renewable Energy
A Chipotle partner since 2010, Limoneira inspired the solar panels and other new technology featured in the film.
Meet the characters
Watch the making of the film
Watch the original film
Ma and Pa
Ma and Pa worked together on the family farm for practically their whole lives and were the inspiration behind our first short film, Back to the Start, where they carried out the mission to responsibly-raise and ethically source ingredients the hard way, but the right way. Today they are proud to hand off their legacy to their only son.
Son
Son grew up on the family farm, he played, he learned, and he dreamed. He dreamed of life outside the farm and when the opportunity came knocking he jumped at the chance. It wasn't until Son realized just how much he gave up that he returned home to the family farm where he brought new tech, innovations, and the spirit to keep the farm alive for the next generation.
Cows
The cows shown throughout the film tell the story of the Wisconsin dairy farms and our friends at Meister Cheese. Wisconsin dairy farms are disappearing at a rapid rate, from 9,000 to 7,000 in only a 3 year period. The issue is that today’s farmers are aging towards retirement and there isn’t a clear transition to the next generation of farmers who may not have the means or resources to make the transition from one generation to the next.
Chickens
The chickens shown in the film represent the importance of animal welfare standards. Chipotle partners such as Niman Ranch helped play a big part in our “Food With Integrity” initiative, the belief that animals should be treated with respect. We believe that animals should be raised responsibly and with care in accordance with Chipotle’s highly recognized animal welfare standards.
Sheep
The sheep shown throughout the film represent our friends at Limoneira. Limoneira uses sheep in their solar orchards and allows them to graze for 7 hours a day. Limoneira chose English pygmy sheep because they can’t jump on the solar panels and can enjoy the shade of the solar panels on hot days.
Son's Partner
Son’s partner in the film represents the 84% of our Seed Grant recipients who are BIPOC. To truly Cultivate a Better World, we need young and diverse farmers helping lead the charge. Seed Grants help remove barriers to make it possible for the next generation of farmers and ranchers to succeed. We believe in the future of real food, and that young, diverse farmers need our support now more than ever.